The Inclusive Code

The Inclusive Code was created to enable practitioners to better connect with underserved communities.

This first chapter focuses on the disabled community.

Our objective is to create an industry that fosters inclusivity, benefiting both businesses and society.

This is a way of thinking

This guide is a tool to help you think differently about disability in marketing and advertising.

It is our hope that it will help start you on the journey of creating a more inclusive industry to pass on to the next generation.

This is not a formula

This is not a step-by-step recipe for inclusivity. Inclusion is a living, breathing practice. It can’t live only as a set of rules, it must also live in our hearts and minds.

We hope you come to this guide with curiosity, that the ideas shared stick with you, and that you can bring them to life in your work. That’s the only way they’ll have meaning and impact.

Fonotī Pati Umaga QSM

My name is Fonotī Pati Umaga, I am a musician and an advocate for Pacific and Disabled communities. In 2005 I had a fall that left me with a disability. I received the Queens Service Medal (QSM) in the 2012 New Year Honours. In 2016 I travelled to Samoa to receive the matai (Chief) title Fonoti. In 2019 I was the first recipient of Creative New Zealand's Arts Pasifika Awards, Pacific Toa Award and inducted into the Attitude Awards Hall of Fame that same year. I currently work as a Senior Adviser Pacific and Disability at the Crown Response Unit. I am also producing and recording three music projects.

Grace Stratton

Grace started All is for All when she was just 19, while studying a Law and Comms Double Degree at AUT. Since then, she’s seen All is for All grow from strength to strength. Grace has worked with a wide range of industries – from government agencies to big-name fashion labels – all in the name of creating change. Her work has landed her on some major lists, including InStyle Magazine’s Badass 50 in 2019, and Forbes’ 30 under 30 in 2021. But for Grace, the biggest highlight so far is seeing All is for All connect so many people with so many new opportunities.

Karen Pointon QSM
Ngapuhi Te Iwi - Ngati Hine Te Hapu

Ko Karen Pointon toku ingoa.

I am Deaf and use NZSL to communicate. My husband is profoundly Deaf, too. I have a passion to work alongside Tāngata Turi me Tāngata Whaikaha o Aotearoa. l am committed to working in partnership with Māori and disability organisations.

Sean Prenter

Sean advocates with his disabled peers as Co-President of the New Zealand National Disabled Students’ Association while completing his Masters in Politics, Philosophy and Economics. He has represented New Zealand at the Global Disability Summit 2022, CAMP2030 New York 2023, and as a 2024 Prime Minister’s Scholar to India, championing access, inclusion and dignity.

Hope Cotton

Hope is a Deaf and disabled advocate based in Te Whanganui A Tara Wellington. Hope has been involved in many community advocacy groups. She is currently studying Political Communication and English Literature at Te Herenga Waka. In her free time, you can find her writing poetry or baking.

Shane McInroe

Shane McInroe is a dedicated advocate for the rights of disabled people and is deeply committed to seeing the Enabling Good Lives (EGL) principles put into practice. As a member of the National Leadership Team for Enabling Good Lives, Shane brings his wealth of experience and passion to the forefront of disability advocacy.

Thomas Chin
Ngāti Tahu-Ngāti Whaoa

Thomas is a law graduate with Cerebral Palsy. Within his various roles throughout the disability space, he applies a disability lens across industries. Being of Chinese and Māori heritage, Thomas passionately integrates his culture into his work and various other kaupapa.

JG

J is a public servant born with a communication disorder. He holds multiple master's degrees from different New Zealand universities and prefers anonymity.

New Territory

We are a digital design studio focused on purposeful design, goal-driven development, and reliable growth. We specialise in digital design, development, and creative strategy, turning insights into impactful design concepts and innovative solutions for projects of all sizes. Our mission is to help clients make a meaningful impact through authentic digital identities and engaging user experiences.